Not for being AI-assisted. Google's own guidance (updated October 2026) says what it penalises is "scaled content abuse": churning out many pages that add nothing. We publish a handful of pages a month, each built from facts only you have (your jobs, photos, prices, towns, accreditations), approved by a person, published in your name. ChatGPT, Perplexity and Gemini have no such penalty at all; they cite whichever page best answers the question.
It shares the foundations (a complete Google profile, consistent listings, useful pages) but the target is different. SEO chases a ranking position on a results page; we chase being the name in the answer, and we measure exactly that, every week, across the AI tools your customers actually use.
No, and nobody honest can: the AI companies decide what they cite and they change their minds. What we promise is that the work gets done every month, that you see the measurement, and that you can leave on 30 days' notice if it isn't moving.
No. We make you findable; the enquiries come straight to you, and you keep them.
About an hour a month: a short call at the start, photos of jobs you're proud of, and a yes or a tweak on each draft. Everything else is ours.
Your Google Business Profile (as a Manager, not Owner) and, only if you choose Route 2, a limited editor login to your website. Credentials live in a password manager, never in email, and we delete them when you leave. The three publishing routes.
Yes. It's clause 3 of the agreement: while you're paying for a zone, we won't provide the service in that zone to another business in your trade. We can't make you the answer if we're also trying to make the firm down the road the answer. One installer per trade per zone is the whole point.
A fixed patch of about 60,000 households, drawn from Census data, with its postcode districts and towns written into your order. One client per trade per zone. How zones work.
Software we've built does the measuring, drafting, listing checks and publishing. A person checks every page before it goes out in your name, and a person is who you talk to.
Ask. We started with clean-energy installers because that's where the customers are asking AI first, but the method is the same for any local trade that wins work by being recommended.
The free check shows you the problem: your named count, who's named instead, what the AI says, and the headline gaps. The full audit (£450, free for Electric Horse partners, credited against your first month) adds the how: the 90-day plan, the pages, the listings, the questions. Clients get the full audit again every quarter.
Rolling plans: 30 days' notice by email, any time. 12-month plans end at the anniversary. Everything we published stays yours; what stops is the weekly measurement, the fresh pages and posts, and your zone, which becomes available to a competitor.
You could, on a rolling plan. The pages are yours. But the AI tools favour what's fresh and consistent, so a profile that stops posting and a site that stops adding pages drift back within a few months, and your zone is released the day you leave. That's why most firms take the 12-month rate.